8:15 - 9:15 am - Marketing in China

• Why Culture & Customs Matter
• Trends in Demographics & Purchasing Power
• Chinese Market Intelligence: Identifying Opportunities

        Yan Yan, Owner, Outdoor Sign Supply - San Antonio, TX

8:00 - 4:30 pm
Tuesday, April 1st, 2008

Southwest Room #1.124
University of Texas at San Antonio
501 W Durango Blvd.
San Antonio, TX 78207

China will soon be the largest foreign market for Texas goods and services. Successful marketing in China requires meticulous planning, cohesive strategy development and decision action. This module will provide the tools and resources for companies wanting to develop a Chinese export marketing plan and includes information on how to identify market opportunities, understanding the market segments, analyzing distribution channels and developing sales strategies.